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central point of Olly's (which fostered my) argument is that Nokia's
music offering is seemingly intended to be a focal point of its
product line. Tons of time and tons of money are going into this
offering. If we step back for a moment, it seems insane that a product
of this size would be assembled and launched without any sort of real
innovation...
Yes, there is some business innovation in terms of getting major
labels on board with a year of unlimited downloads - but where is the
technology to compliment this feat? Why would I continue to use the
product once my free download period has come to an end? Why would I
even start downloading free music when I know that it will be
unavailable to me a year later when I ditch it due to lack of a new,
appealing and useful feature set?
Therein lies the problem.
Yea innovation brings about attraction and hype but what if the new concepts nokia implement in the music store actually inturn cause a down fall and as you said that alot of money is being pushed into this project maybe nokia just wanna get into the game first and become known to the people so their going with what people are used too, which is something like itunes i'd say thats a pretty safe move and once they are settled than they could start to add the new innovated features, nokia to me seem like they would take a blow to themselfs to try and provide more to the uers...i mean the N78 is more expensive than the N82? surely both the phones are effecting each others sales and look at symbian, nokia did take a plung when they decided to make smartphones and now look how far they have brought symbian...i'd say really far and i think their gonna take the whole thing over too
the people so their going with what people are used too, which is
something like itunes i'd say thats a pretty safe move and once they
are settled than they could start to add the new innovated
features..."
Unfortunately this concept is impossible. Firstly, first impressions
mean everything. If people are welcomed to the service and greeted by
the same old music store, that will be their impression. Those who
leave are unlikely to be wooed back in the future when there are so
many other solid options out there. Second, the technology and work
behind creating something like this is massive. There's is no way that
they could introduce something and then completely revamp its core.
This is one of those "only time will tell" situations but like we
said, nothing that we've seen to this point is evidence of any kind of
differentiating technology that might make this service a threat.